Skincare Marketing, Product Truth & D2C Brand Building | Minimalist | Indian Business Podcast
Update: 2025-06-19
Description
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In this episode, Mohit Yadav (Co-founder of Minimalist Skincare) shared his journey how he built one of India’s most trusted D2C beauty brands from scratch, without celebrity endorsements or huge marketing budgets.
This episode explores what makes a winning product, why company culture matters more than resumes when building great teams, and how Minimalist scaled profitably by staying true to first principles. Mohit reveals why his brand prefers an office-first work culture, his framework for identifying rockstar talent, and how Minimalist became a beloved brand by prioritizing truth, transparency, and customer obsession.
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